“A steaming bathtub and a group of bathers will make their way down Nicollet Mall Tuesday for the launch of a Hennepin County Medical Center campaign to prevent traumatic brain injury.
The rolling shower scene is meant to draw attention to the number one cause of traumatic brain injury: falls. The tub will travel…accompanied by campaign workers in bathrobes and slippers.”
This news item in the downtownjournal caught our attention. What a great way to bringawareness to an important topic! It’s easy to imagine the number of people who will notice this spectacle – people who may never have given traumatic brain injury (TBI) a second thought.
I think this highlights the importance of creativity when trying to create public awareness of TBI and spinal cord injuries (SCI). There is so much information thrown at us these days that its hard to sift through it and still hear the important messages. Perhaps we need to think of more ways to create “rolling shower scene” type scenarios… just a thought!